Audiences ‘unpredictable’

Audiences’ reactions are not predictable. In no way we can imagine, how they will react to any movie,” said creative writer and versatile theatre and cine artist, Madhupal.He is in Bahrain to participate in the inauguration of the Bahrain Keraleeya Samajam’s Keralotsavam 2010-11, which took place on Saturday. Keralotsavam is a socio-cultural and literary competition for its members and associate members. An interactive session will be organised at the BKS premises for all cinema and theatre lovers. It is scheduled to start at 8pm tonight.“The audiences are not always willing to accept ideas and films that are out of convention, they demand commercial cinema. Their taste is unpredictable. Why else did Kutty Srank, which is one of Mammootty’s best works failed at the box office?”He also pointed out that producers are not always ready to promote good films and instead concentrate only on the profit. “Producers have turned into mere businessmen, who look at cinema only as a means of minting money. So, directors are forced to give up their creative talents and ideas. They do not have the freedom to realise their ideas into the movie.”Mr Madhupal believes that Adoor Gopalakrishnan is one of the few directors who have been able to succeed, as he himself is the producer of his movies.“Recently, director Renjith has also started producing his own movies. If he had taken the idea of his latest movie, Pranchiyettan and the Saint, people would have thought he was mad,” said Mr. Madhupal who has recently won recognitions for his directorial venture. He added that the need of the hour is to get producers who understand and trust their directors. “We have immense talents in our industry, but their calibre and potential have not yet been utilised fully.”He opined that it is wrong to say that Anwar and Cocktail have been copied from Traitor and Butterfly on a Wheel. “There are similar situations and ideas that have been adopted in the new movies. It should not be considered copying.”He feels that this also helps bring cinema of foreign languages to the local scene and adapting it to match theirs tastes and sensibilities will also help highlight an issue.“Cinema is not an independent art, it is the collaboration of various art forms, which come together to create something new and valuable,” said Mr. Madhupal